Feb 15, 2024 | General
OMAHA, Neb. – The University Nebraska-Omaha Athletics Department and its multimedia rightsholder Omaha Sports Properties are proud to announce a collaboration with locally-owned Stories Coffee Co. to launch Maverick Blend – the first co-branded UNO coffee in the marketplace, officially licensed through Athletics' licensing agent CLC.
Maverick Blend will be available on February 15 at all Stories Coffee Co. locations, in local Omaha grocery stores, Baxter Arena concessions, and online at unomaverickcoffee.com.
"As we continue to elevate UNO's brand, we are excited about this announcement of another Maverick branded product and very appreciative of our collaborative partnership with a local, supportive business in Stories Coffee," said Adrian Dowell, Vice Chancellor / Director of Athletics.
Omaha-based Stories Coffee Co. was purchased in 2017 by Nebraska natives Dan and Brooke Loutzenhiser who have grown the popular coffeehouse and bakery to also include a roastery, all while keeping the mission of building community at its core. Stories Coffee Co. now has five brick and mortar locations across Nebraska and one mobile coffee cart.
"Stories Coffee Company is honored to partner with Omaha Athletics for the Maverick Blend, a testament to our commitment to both exceptional coffee and local support," said Dan Loutzenhiser, Owner, Stories Coffee Co. "Crafted from specialty grade coffee beans and roasted right here in Nebraska, our family-owned company proudly supports Omaha Athletics, fueling Maverick victories with every flavorful sip."
Omaha Sports Properties is the locally based team of Learfield – the leading media and technology company powering college athletics – and manages all Omaha Athletics sponsorships.
"We are thrilled to connect Stories Coffee Co. and Omaha Athletics to offer Maverick fans their first co-branded coffee," said Matt Wright, General Manager, Omaha Sports Properties. "Community is so important in college athletics, and we are proud to partner with a brand that puts it at the center of all they do. We hope fans enjoy this special blend."
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic
programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
